Digital Media

In a complex digital world customers often need to be targeted using different mediums. As people find their preferred methods of communication we need to provide information, which is delivered and accessed by business, individuals and communities in ways that suit the customer, their work and life styles. Kingsway provide joined-up thinking enabling your print and digital marketing world to come together to provide the mixed tool set for today's communications. We generally have the answer to most of these challenges and if we don't we'll find it for you.

PERSONALISED DIRECT MAIL
Direct mail is still the most effective way to build sales. In a digital age where email is increasingly considered intrusive, cleverly designed direct mail is having a dramatic effect. We are strong advocates for smaller targeted mailings using personalized direct mail and have achieved outstanding results for our clients. Personalised DM now provides you will control over targeting and frequency from your computer. At Kingsway we have designed a personalized DM fulfillment solution which enables you to have pre-designed mailers on press ready to go 24/7. You simply email us your target list in a spreadsheet and the mailing goes out. Speak to us about this service and you could take control of more regular targeted DM in quantities as low as 25 pieces. At Kingsway we consistently achieve high response rates for our clients, which in some cases have seen 25% response rates. View Sample

WEB DESIGN
At Kingsway we approach web development as we do any other creative project. Through planning, content management and flat visualization, we ensure programming and coding are correct first time. Our design can then be delivered to achieve the performance you desire from your web site in accordance with your objectives and web strategy. Both video and audio can be integrated within your web site as well as downloadable newsletters, e-brochures and interactive games. Whether a simple brochure site or a complex data driven e-commerce solution, we have the technical partners to provide the total web and hosting solution whilst maintaining your brand identity. View Sample

EMAIL MARKETING
From creating the content to acquiring lists and delivering your online marketing campaign we are able to develop campaigns, which deliver results. We work with expert partners who provide data management solutions where high volume of mail needs controls and reporting mechanisms.

WEB OPTIMISATION
We can provide various packages to suit your budget or long term contracts to ensure regular positioning keeps you in the top listings. SEO services are divided into the following areas following areas:

• Web code validation
• Link checking
• Key word analysis
• Site map generation
• Web crawler configuration
• Modifying content and design
• Web promotion
• Monitoring process

e-BROCHURES
The e-brochure provides you with an additional tool to engage your target audience enabling them to choose the information format that best suits their needs. Producing e-brochures is an easy way of getting your brochure or catalogue to customers through your web site. These brochures can be flick-viewed and printed whilst providing further interactive elements to images and copy. Links and video can also be incorporated. Artwork and coding can be achieved from existing print artwork or designed specifically for this format.
View Sample

PAY-PER-CLICK ADVERTISING
Since its conception in 1997, Pay-Per-Click technology has changed the face of online marketing. It is now possible to bid for the highest rank positions in the leading search engines. This technique guarantees maximum online exposure, heightened brand awareness, and most importantly traffic to your website. Unlike most traditional marketing methods, a well-formulated Pay-Per-Click campaign offers a high return on investment (ROI). The advertiser will only incur a cost, when a visitor clicks through to their website. This means 100% of the campaign budget is spent generating highly focused, pre-qualified traffic. Yahoo and Google are the leaders in Pay-Per-Click services. Yahoo sponsored listings appear on Yahoo, MSN, Lycos, AltaVista, AOL, Wanadoo, Ask Jeeves plus many more. Google AdWords are responsible for listings not only on Google, but also on many content related websites.

DIGITAL ANIMATION
Whether you need to make your web site more animated, an email marketing campaign more exciting or a 3D presentation grab your audience we have the creative specialists to deliver the appropriate content. From cartoon to photo-realistic modeling and rendering we can provide broadcast quality animation production.

PHOTOGRAPHY & VIDEO CONTENT
Almost every aspect of imagery associated with the portfolio of work shown on this site has been undertaken, directed and managed by Kingsway Design. Whilst we do use an ever-increasing image library facility, we have expert advertising photographers who specialize in particular fields of photography where a more creative approach to an image requirement is needed. View Sample

Kingsway also provide presentation video production for web streaming content and multi-media presentations.