Marketing Tools for Chartering

For owners, brokerages or yacht management companies who need the total presentation solution

Creative Director David Shute and Marine Photographer, Richard Page prepare for take-off from the marina wall in Sardinia to photograph ‘Nikata' Swan 82. Shooting both still and video requires extensive forward planning and the pre-flight briefing with pilot and skipper ensures everyone understands the communications and safety requirements.

Charter Marketing Packages

Chartering is a serious business in a rapidly expanding market where a cheap web site simply won't do the job for the 50ft plus yacht.

Image is everything and that's certainly true when selling a lifestyle charter break, especially at the luxury end of the market where one week could cost anything between £20 -300K. If you're in this league, then setting up a chartering business means starting with a brand identity and rolling out the marketing support tools including business stationery if the revenue is to be satisfied. For the owner it may seem a daunting task, however Kingsway Marine Marketing are able to provide brokers and owners with the complete marketing support needed to make chartering a success. From logos to web sites, brochures, video, photography and models, Kingsway provide the creative direction, continuity, and logistical support to get the job done anywhere in the world.

We start the planning process by looking at the business name and how it looks graphically as an identity. We then look at the tools needed to persuade the audience that they should take the next step to enquire. This means good quality photography which not only shows off the boat's interior and exterior views but shows real people enjoying themselves in desirable locations.

Aerial photography and video help add excitement and glamour to any presentation and also build confidence in prospective clients' perceptions of the charter business they are interested in. We create visuals that people see themselves wanting to be part of and if we achieve this, closing the deal is much easier for the owner.

At Kingsway, we believe in providing the right marketing mix of tools to ensure that enquiries can be dealt with via whichever route the potential client wishes to use.

Nikata's marketing tools consist of:

• 10-page printed brochure
• 10-page web site
• Instant view 10-page e-brochure
• Streamed video content